Marketing Communication Coordinator

Opdrachtgever:

Our client in Etten-Leur has been producing high-quality products for 50 years. They are an international market leader with nearly 2,000 employees worldwide in North America, Europe, China, and Australia. Based on their in-house expertise, they offer the best to their customers. They have an entrepreneurial spirit and take responsibility seriously. They keep things simple and direct, with customer-focused service.

Are you a creative, independent, and market-savvy online and offline marketing & communication specialist who can help our client strengthen their position in the American market?
Are you someone who can think globally, act locally, and has an innovative mindset, including the ability to use AI tools to develop and improve insights and marketing tools for the American aftermarket? Then we are looking for you!

Functie-informatie:

This is basically a full-time position based in Etten-Leur in the Netherlands. You will be part of a Global Marketing Team consisting of six professionals, reporting to the Marketing Manager. In this team, you will work closely with the American team, consisting of aftermarket sales, product management and customer service, and certainly also with colleagues in the European Sales & Marketing organisation (sales, product management and customer service).

About the role
In this position, you will be part of a driven and internationally oriented marketing. Due to organizational changes, this European team is taking on responsibility for marketing in the US. Due to this, your primary focus will be on the US market. As part of this team, you will work together with the sales, product management and customer service teams in the US and Europe. In this pivotal role, your primary goals in the US will be to increase awareness of our client, clearly position the portfolio and actively support the aftermarket sales of the products. You will ensure that the right content is communicated to the target group at the right time via the right channel (increasingly online channels).

What you will do
•  Act as the US-focused member of the Global Marketing Team, in close corporation with a small US team, ensuring tight alignment;
•  Develop, plan, coordinate and execute US campaign plans, launches, content needs and marketing tools such as press releases, mailings, packaging, show support, digital campaigns, media, website, socials, influencers, POS-materials;
•  Support go-to-market readiness for new products: internal alignment, sales enablement and launch coordination;
•  Track and report effectiveness of activities and market feedback to continuously improve messaging and plans, optimizing the customer journey;
•  Write inspiring online and social content to generate traffic;
•  Create structured communication rhythms with US office (plans, launch reviews, market insight updates);

What success looks like (first 6-12 months)
•  Clear alignment with US team regarding aftermarket marketing  priorities;
•  Smooth collaboration model between US team and Global Marketing Team;
•  Better visibility of US market trends, competitive insights, and customer needs at head office level and better visibility of Thetford brand(s) and products in the US market;
•  Have basic marketing tools needed in place, improved product launch readiness;
•  Application of AI-driven tools to enhance insights, content, throughput time, efficiency and execution for the US market

Functie-eisen:

•  5+ years of experience in marketing, preferably in an internationally oriented company;
•  A higher professional education (HBO) level of working and thinking;
•  Excellent command of English and Dutch in both written as well as verbal communication;
•  Experience with websites (Wordpress), digital campaigns, SEO, social media marketing email marketing, point of sales materials and show organization;
•  Passionate, creative, independent and a team player;
•  At ease in international collaboration with different cultures and time zones;
•  Practical, hands-on ‘get things done mentality’;
•  Familiarity with AI tools;
•  Flexible to travel to the USA (or European locations) from time to time.

Aanbod:

•  Competitive salary (range from €3.500 to €4.000) and an indexed pension plan;
•  The opportunity to develop yourself by following training courses;
•  A workplace where every step happens under one roof, from product development to final packaging;
•  34 vacation days (8 of which are planned, Christmas vacation!);
•  A warm welcome through an extensive introduction program;
•  The option of a standard Friday afternoon off so you can start your weekend earlier.